Rome in Pictures
Rome, October 2013 A selection of photos from an Autumn trip to Rome in October 2013. Highlights included the Colosseum and surrounding excavations, Trevi…
Hotel Speak Launch
I’m very pleased to announce the launch of my new hotel marketing blog, Hotel Speak. The site is aimed at providing actionable marketing advice…
Hotels – How to Use Urgency to Increase Website Conversion
Urgency in Conversion Rate Optimisation Urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality. The…
Eight Great Examples of Snapchat Marketing
What is Snapchat? For those who haven’t snapped, nor chatted, Snapchat is a photo and video messaging application for iOS and Android, launched in…
Emerging Digital Advertising Opportunities
What’s new in digital advertising? Digital advertising continues to evolve and expand around us, fast becoming unmissable regardless of how and where we access…
Hotels – how to reduce OTA dependency
The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely…