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The Shift from Generative to Agentic AI in 2026 – What Hoteliers Can Expect

For the past couple of years, the conversation around AI has centred on generative AI; clever tools like ChatGPT that can help you draft...
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The Hidden Persuaders – The Original Mad Men?

While having a clear out, I rediscovered a book I used to write my dissertation - The Hidden Persuaders, first published in 1957, by...
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A Decade of Digital

As November 2016 drew to a close, something struck me... I've been working in digital marketing for 10 years. I've been pixel-pushin' for a decade! To...
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© Sam Weston 2026