Highly motivated digital marketing professional with over 12 years experience encompassing customer side, agency and freelance roles within multiple industries including hospitality, travel, luxury, edtech, transport, higher education, health, legal, entertainment and third sector.
Guest lectured in digital marketing at Heriot-Watt and Napier University, Edinburgh;
- Heriot-Watt University, February 17 on “The Importance of Marketing Personas”
- Heriot-Watt University, March 16 on “The Importance of Attribution”
- Heriot-Watt University, February 15 on “Campaign Planning for Digital Media”
- Napier University, October 14 on the “Impact of Digital on Customer Experience and Organisational Performance”.
Creator and editor of Hotel Speak, the fast growing hotel and travel marketing community that attracts over 100k+ visits annually.
Experience in: SEO, Content production, PPC, HTML, CSS, Online Brand Protection, Social Media Marketing, Google Analytics (Google Analytics Certified), Affiliate Marketing, ATL/BTL Online Marketing Campaigns, Lead Generation, Conversion Analysis & Improvement, Campaign Planning & Implementation, Post Campaign Analysis, Web Design, Photography, Usability, CMS experience (Ektron, Umbraco, WordPress, Drupal, ModX, Xento etc.)