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Brand Legibility: What AI Needs From Your Hotel Brand

For the last twenty years, we've all talked about brand strength in hospitality. Build a strong brand, tell a compelling story, create an emotional...
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The Shift from Generative to Agentic AI in 2026 – What Hoteliers Can Expect

For the past couple of years, the conversation around AI has centred on generative AI; clever tools like ChatGPT that can help you draft...
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The Hidden Persuaders – The Original Mad Men?

While having a clear out, I rediscovered a book I used to write my dissertation - The Hidden Persuaders, first published in 1957, by...
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© Sam Weston 2026