I’m Sam Weston. A highly motivated marketing leader with over 18 years of experience encompassing customer side, agency and freelance roles across multiple industries including hospitality, travel, luxury, edtech, transport, health, legal, entertainment and third sector.


Presently: Marketing Director at 80 DAYS – the full service digital and creative agency specialising in hospitality, working with some of the world’s most respected hotel and travel brands.

Previously: Freelance, Administrate, EssenceMediacom Scotland, The Union and Apex Hotels.

See LinkedIn for more.


I’m a keen hobbyist photographer, videographer and writer.


I’m a confident speaker, panellist and moderator at hospitality industry events and very open to future opportunities. Please get in touch to discuss.

Upcoming: I’m due to speak at The National Hotel Marketing Conference in May 2024.

Previously: I’ve spoken at a number of leading hospitality industry events, including The Independent Hotel Show London, PoB Hotels member meetings, IHS member club socials, Duetto events etc.


I’m an experienced guest lecturer in digital marketing having taught at Heriot-Watt University, The University of Edinburgh and Napier University.

My experience includes:

2023: The University of Edinburgh – panellist “new and emerging digital marketing trends”
2022: Heriot-Watt University – adapted Digital Marketing Analytics course material for their MBA programme
2021: Heriot-Watt University – delivered a series of eLearning videos to support the Digital Marketing Analytics course
2020: Heriot-Watt University – guest lecture/consulting on the Digital Marketing Analytics course examination
2019: Heriot-Watt University – full 12 week module on Digital Marketing Analytics – I collaborated with Heriot-Watt to create this new module for their postgraduate programme, creating weekly course material, an exam and delivering weekly lectures. This was also taught within their Dubai campus.
2017: Heriot-Watt University – guest lecture “The Importance of Marketing Personas”
2016: Heriot-Watt University – guest lecture “The Importance of Attribution”
2015: Heriot-Watt University – guest lecture “Campaign Planning for Digital Media”
2014: Napier University – guest lecture “Impact of Digital on Customer Experience”​

Sam Weston

Things I'm good at...

  • Marketing strategy
  • Brand management
  • Digital strategy
  • Digital marketing
  • Hotel marketing

Things I could improve...

  • Smiling in photographs


  • Website Setup & Management
  • Digital Project Management
  • Website Conversion Analysis & Improvement
  • Campaign Planning, Implementation and Analysis
  • Online Advertising Planning
  • Lead Generation
  • SEO
  • Content Marketing
  • Photography, Videography & Editing
  • Brand Protection & Reputation Management
  • Social Media Marketing
  • Google Analytics
  • HTML, CSS – Working Knowledge
  • CMS Experience – extensive, including Umbraco, WordPress, Ektron, Drupal, ModX, Xento etc.