Hello.

I'm Sam, a creative marketing leader with over 20 years of multi-industry experience and specialism in hospitality. I like to write, photograph, teach and speak.

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The Shift from Generative to Agentic AI in 2026 – What Hoteliers Can Expect

For the past couple of years, the conversation around AI has centred on generative AI; clever tools like ChatGPT that can help...

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Edinburgh
Edinburgh